UAD Plug-Ins

Role: Senior Content Writer & Strategist

Challenge: Develop benefit-led copy across hundreds of plug-in releases — differentiating dozens of compressors, channel strips, reverbs, and more while selling the sound of legendary hardware, faithfully captured.

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With nearly every plug-in an emulation of vintage hardware, how do you make them meaningful to modern producers who have only ever worked ‘in the box?’ You connect the gear to the records they already love.

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API Vision Channel Strip Collection

Explore the Iconic Color of API’s Flagship Console

From Stevie Wonder’s Innervisions to Radiohead’s In Rainbows, API desks have shaped hit albums for over 50 years. UA’s API Vision Channel Strip artfully captures API’s flagship analog console, giving you classic API tone with switchable EQ modules, expertly modeled output section, plus API’s iconic compression, gating, and filters.

Auto-Tune Realtime Advanced

Get the Iconic Auto-Tune Effect, Perfected for Apollo

Legendary for its vocal enhancing and creative applications, the Auto-Tune effect revolutionized modern vocal production. A UA exclusive, the Auto-Tune Realtime X plug-in gives you the ultimate low-latency Auto-Tune solution, in the studio or onstage.

Electra 88 Vintage Keyboard Studio

An Electric Piano Dream in Full Color

Electra 88 Vintage Keyboard Studio gives musicians and producers the album-ready sound of a 1974 Rhodes Eighty Eight Suitcase Mark 1 electric piano, along with a fully stocked vintage studio of pro production tools — for tones nearly indistinguishable from the real thing.

Ocean Way Studios Deluxe

A Renowned Recording Studio in Your DAW

Ocean Way Studios Deluxe gives your productions the legendary sound of music’s most historic rooms, reverb chambers, and microphones. Now you can easily add the same dimension and space heard on recordings from Ray Charles and Frank Sinatra to Whitney Houston and Radiohead.

1176 Classic Limiter Collection

Get the Definitive Collection of World-Famous Compressors

The original 1176 was designed by UA founder Bill Putnam Sr. and represented a major breakthrough in limiter technology with its ultra-fast FET gain reduction. Now you can get the same compression and character heard on some of the greatest recordings in history.

Teletronix LA-2A Leveler Collection

Get World-Famous Vocal Compression

With its gentle optical tube leveling, the LA-2A remains the end-all vocal compressor in studios around the world. The LA-2A Classic Leveler Plug-In Collection is the only authentic plug-in emulation of the revered hardware units, giving you classic LA-2A sound in obsessive end-to-end detail. 

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