Portfolio
Apollo Audio Interfaces
For over 12 years, wrote every word of UA’s flagship audio interface line, over multiple hardware refreshes, new audience segments, and a major expansion into Dante-networked pro audio.
UAD Plug-Ins
Developed the copy voice for a catalog that grew to 100+ titles, differentiating dozens of compressors, EQs, reverbs, and channel strips so every title was clear, compelling, and easy to buy.
UAFX Pedals
Introduced UA to the guitar effects market, writing all product and launch content that inspired guitarists to bring studio-grade sonic authenticity to their pedalboard.
Brand Storytelling & Content
Defined UA’s brand voice and scaled artist content program into a full editorial operation with top-of-funnel and deep-dive storytelling that connected six decades of analog heritage to a new generation of creators.
UAD Spark
From inception, led copywriting for UA’s successful entry into SaaS, navigating existing owners, new subscribers, and a whole new audience for plug-ins.
FFWD Newsletter
Wrote and curated a twice-monthly newsletter for over a million readers, delivering premium educational content on recording, mixing, and production.